Adam has considerable experience and expertise in Lifeguarding, having instigated the establishment of the Royal National Lifeboat Institution’s Lifeguard service, as well as a background in academic research.

Adam gained an MPhil in Arctic Geophysics from the University of Plymouth, Scott Polar Research Institute, Cambridge University and Atlantic Geoscience Centre, Nova Scotia Canada. The award of a Rotary Scholarship allowed Adam to travel to the Antarctic and then to study towards a PhD at the University of Wellington, NZ and the University of Western Australia, Perth.

On returning to the UK Adam became the Chief Executive of Surf Life Saving GB and following a move to the RNLI in 2000, Adam instigated a partnership with the Universities of Portsmouth and Plymouth to conduct ground-breaking research into the field of beach lifeguarding. Following a further three-year secondment as CEO of Surf Life Saving GB Adam returned to the RNLI as Head of Coastal Safety & Research establishing the Operations Research Unit. Although Adam left the RNLI in 2012 he continues to act as an external supervisor for PhD students at the University of Plymouth and has co-authored several papers on Lifeguard related research.